Hierarchies of knowledge about intersectionality in marketing theory and practice

There is scant research regarding intersectionality and epistemic hierarchies in marketing, including connections disconnections between knowledge about produced marketing scholarship practice. Thus, we examine how market logics propelled by gendered racial capitalism the commercialization of identity politics impact production discipline industry. We consider notion “intersectionality” has been conceptualized obfuscated entwined industry discourse. Consequently, provide a genealogy framed studies approaches which reflect entanglements production, representation, marketization social justice. Overall, contribute to scholarly interventions intersecting oppressions influence critical analyses it, as well complex interrelationship commercial discourses identity, inequality, structural change.